StyleTracker is a venture service company operating within the intersection of fashion and technology, offering a new approach to e-commerce with tools which enable industry players (brands, retailers, resellers, influencers) to implement valuable big data and next level sales and marketing strategies based on consumer behaviour and product usage habits. It focuses on a yet undiscovered territory which answers to one of the most important questions of the fashion industry: When do the Customers wear what, how and why? And how can Brands keep track of what happens with their products after they’re purchased? StyleTracker would like to differentiate their approach and business model from the traditional e-commerce solutions by defining a new phrase: w-commerce.