The second largest insurance company in Europe, UNION Insurance decided to open up to the world of startups, allowing outside innovations to become an integral part of the life and services of the organization from 2018.
Design Terminal supported the process in the development of UNION’s innovation strategy and we announced the first spectacular results of the partnership within just a few months: the insurance company entered into a strategic agreement with Hungarian startup company Fitpuli.
- Integrating external innovation into the operation
Innovation experts of Design Terminal outlined the innovation strategy of UNION Insurance and based on this, DT recommended collaboration with Fitpuli. Design Terminal also contributed to the creation of the framework for the collaboration and facilitated its successful implementation.
The cooperation of UNION and Fitpuli proves that, together with Design Terminal, startup and corporation collaboration can provide outstanding opportunities for both parties.
UNION Insurance was able to widen its client service portfolio, while Fitpuli won its first customer, and in spring 2019 it received an investment injection of around €1 million.
Fitpuli is an application that organizes information about chronic diseases. It is able to perform basic vision- and hearing-related screening tests, and helps the user interpret laboratory findings. In the future, UNION will sell the new service to its own corporate clients, who can use Fitpuli to pay more attention to their employees’ health.